EIEV - Emirates International Endurance Village

Corporate Identity

A complete identity system for one consistent village experience.

The brand guide brings together rules, applications, and visual components including the logo, fonts, colours, geometric patterns, imagery, stationery, advertising, publications, gifts, and digital communications.

01

Purpose

Maintain a clear, recognisable appearance for EIEV and strengthen trust through disciplined implementation.

02

Personality

Dynamic, forward-thinking, professional, and inspired by the heritage and ambition of endurance racing.

03

Tone

Confident and authoritative, while preserving clarity, professionalism, and organisational excellence.

Vision & Mission

Our Vision

To be the first and best destination in the world for professionally organising the most exciting and inspiring endurance races.

Delivered through the highest international standards.

Our Mission

To become pioneers in endurance race organisation through professional thinking and generations that understand excellence.

Aligned with the principle of consolidating national identity.

Inspiration

Visual language inspired by values, place, and endurance heritage.

The identity turns key values into visual cues drawn from palm leaves, Damas tree leaves, sand dunes, traditional elements, Gulf waters, and mother of pearl.

Logo Inspiration

The logo draws from three visual anchors.

Historic UAE castles Head of the Arabian horse Horse race track

Teamwork

Palm leaves create a visual language for unity and collective spirit.

Belonging

Damas leaves express rootedness, connection, and identity.

National Identity

Sand dunes translate the landscape into a warm and memorable motif.

Communication

Traditional elements bring rhythm, texture, and a link to heritage.

Transparency

Gulf waters inspire clarity, openness, and fluid motion.

Contemporary

Mother of pearl introduces modern refinement and a premium finish.

Iconic Logo

Logo Rules

The logo is the heart of the identity. Use it as supplied.

Full colour is preferred for all applications. The logo must not be altered, distorted, recoloured, rotated, outlined, cropped, or separated from its approved relationship.

✓
Keep clear spaceRespect the surrounding area at all times.
✓
Use contrastWhite backgrounds preferred; dark backgrounds need high contrast.
✕
No distortionDo not stretch, condense, crop, or angle the logo.
✕
No effectsDo not add outlines or print drop shadows.

Color System

Primary and secondary colours designed for flexible communications.

Use colours as solids, gradients, highlights, patterns, and details. Click any swatch to copy its HEX value.

Typography

Dynamic and interactive fonts with practical digital fallbacks.

The guide specifies The Arabic Sans for designed communications. Arial is the default system typeface for digital applications and presentations. ALQUDS is specified for social media contexts.

Primary design

The Arabic Sans

Endurance · Dynamic · Interactive

Default system

Arial

Reliable for email, documents, and presentations.

Social media

ALQUDS

Used where the brand typography is not available.

Weight range

Regular 400 Bold 700 Black 900

Use 900 for display, 700 for headings, 400 for captions.

Patterns

Geometric decoration that can frame, soften, or energise a layout.

Patterns may be used linearly, in corners, at the top of a layout, or as a subtle watermark. They should support the message instead of overpowering it.

Applications

One identity system across print, digital, promotion, and environment.

The guide covers stationery, letterheads, stamps, envelopes, employee cards, certificates, posters, advertisements, invitations, billboards, flags, websites, screens, social media, signage, exhibitions, and podiums.

Print

Stationery

Elegant, restrained applications with pattern accents and premium neutral space.

Print

Office assets

Patterns can add texture while keeping the logo placement calm and legible.

Print

Brand details

Small-format items use subtle repetition and strong production quality.

Digital

Website

Navigation, imagery, and calls to action should stay clean and consistent.

Social

Campaign imagery

Photography should feel premium, warm, local, and emotionally engaging.

Event

Race promotion

Promotional assets should protect the seriousness of the message and suit the intended use.

Digital Communication

Responsive brand expression for websites, screens, email, and social media.

The iconic logo is used across social media. Static posts can follow multiple layout options, and social video uses the EIEV icon as a top-right watermark.

1080×1080Square post

1080×1920Vertical video

1920×1080Horizontal video

Top rightIcon watermark

Photography Checklist

Premium imagery with cultural awareness, local relevance, and natural warmth.

Use authentic, locally photographed imagery where possible. Keep colours warm and inviting, prefer natural light, use strong composition, maintain high quality, and respect licensing, copyrights, and photo credits.

Visual content should reflect the uniqueness and authenticity of Emirati culture.

Brand Application & Compliance

Every department protects the identity.

All EIEV departments are responsible for accurate, consistent application of the identity with support from the brand team and corporate marketing.

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