Vision
To position Abu Dhabi as a world capital where sport is participated in, competed in, hosted, and celebrated.
✦What We Do
We shape how the village is seen, experienced, and supported.
EIEV Pulse builds the marketing voice of the village, introduces brands to meaningful endurance opportunities, and manages sponsor relationships with clarity, care, and measurable impact.
Hospitality experiences01
Market the Vision
Translate EIEV's sporting ambition into campaigns, content, and destination appeal that resonates with global audiences.
Digital engagement02
Attract Partners
Identify sponsors whose values align with excellence, hospitality, innovation, heritage, and community.
Branded environments03
Activate Experiences
Create branded spaces, sponsor journeys, event visibility, media moments, and guest touchpoints.
Partner hospitality04
Build Relationships
Support partners before, during, and after events through consistent communication and refined delivery.
◆Leadership & Direction
A global endurance platform with a heritage-first soul.
Guided by the patronage of H.H. Sheikh Mansour bin Zayed Al Nahyan, EIEV carries the Arabian horse's legacy into an international sporting environment built around prestige, welfare, and professionalism.
In Al Wathba, endurance is more than a race. It is a national landmark, a living heritage, and a disciplined sporting arena where courage, respect, and fair competition meet.
Vision, Mission & Values
Mission
To design sport programmes and events that inspire community participation and raise awareness of sport as a way of life.
LeadershipDedicationProfessionalismPassionExcellenceIntegrityTeamwork
◇Heritage
Rooted in the Arabian horse. Designed for the world stage.
The endurance story at Al Wathba reflects a deep bond between rider, horse, land, and community. EIEV Pulse turns that story into a living brand platform — one that respects tradition while opening new doors for sponsors, guests, and global audiences.
1
Authentic Storytelling
Campaigns built on the heritage of endurance, the Arabian horse, and the UAE's sporting identity.
2
Welfare-Led Prestige
Partner visibility connected to a standard of care, safety, and professional delivery.
3
Modern Activation
Hospitality lounges, sponsor showcases, and digital touchpoints bringing brands into the EIEV experience.
200+Races hosted
Annual calendar of world-class endurance events at Al Wathba
15+Partner brands
Active sponsors across mobility, finance, hospitality, media, and luxury
★Partner Advantage
More than logo placement — a complete brand environment.
EIEV Pulse creates sponsor value through presence, content, hospitality, credibility, and association with one of the region's leading endurance destinations.
01
Prestige Association
Connect your brand with a respected endurance platform shaped by leadership, heritage, and excellence.
02
Event Visibility
Showcase your identity across physical spaces, hospitality areas, digital media, and event communication.
03
Audience Reach
Tell your story to riders, teams, guests, media, and regional partners across multiple channels.
04
Premium Hospitality
Create memorable guest moments inside refined sponsor lounges and curated partnership spaces.
05
Creative Activation
Move beyond conventional sponsorship with content, showcases, storytelling, and tailored experiences.
06
Trusted Delivery
Work with a department focused on alignment, professionalism, clear communication, and satisfaction.
◈Sponsor Ecosystem
Our partners move with the rhythm of endurance.
Each sponsor adds a different dimension to the EIEV experience — from mobility and finance to hospitality, luxury, media, and specialist services.
Al Masaood Equipment Rental
Camelia Flowers
Changer.ae
Derwandi Lounge & Restaurant
Emcoin
Emirates
EVIIQ Dubai
Juan Valdez
Mbank
Marie Claire Arabia
MotoPro
Premier Motors
Worldwide K9 Academy
Yas TV
AE Coin
▶Activation Journey
From first conversation to lasting partnership.
EIEV Pulse manages sponsorship as a structured journey — making every stage clear, creative, and aligned with the partner's goals.
Discover
Understand the partner's objectives, audience, timing, and preferred visibility level.
Align
Match the brand with the right event assets, hospitality, and storytelling opportunities.
Activate
Bring the partnership to life through spaces, signage, content, and media moments.
Measure
Review visibility, engagement, delivery quality, and plan for a stronger next activation.
◻Pulse Spaces
Hospitality, showcase, and conversation environments.
Explore our sponsor lounges, media rooms, premium displays, and partner meeting spaces.
✦Connect With EIEV Pulse
Let's create a partnership that feels as powerful as endurance itself.
For sponsor proposals, brand activations, partner hospitality, media opportunities, or service collaborations — send us a message and we'll be in touch within 24 hours.